I’m internally motivated to solve problems. This has manifested itself as a knack for connecting things: people to products/services that will improve their lives. Often before the people even know that they need them.
I’m tangentially motivated to fix the worlds problems, which I see spurring from toxic culture and patriarchy. Since 2016, I’ve worked only on projects that connect me, in some way, to that goal.
I’m empathetically inclined to see how people like to be communicated to, like a conversational chameleon. This helps me digitally communicate to masses, and individually target influencers.
My mind is in tune to systematically run SWOT analysis on the projects I’m involved in. I routinely find new creative opportunities for my teams, and notice emerging threats we might leverage as benefits. From strategizing for companies with multiple corresponding goals, I seamlessly prioritize complex concepts and coordinate efforts to maximize efficiency.
My aptitude to naturally win others over, and “sell” to them has given me countless cross-country friends in media and earned spots in their publications.
My professional playground on the international event scene trained my brain for calm productivity in high-pressure, fast-paced environments.
I’ve gotten loads of women elected. I’ve influenced new laws getting enacted. And I’ve started cultural waves.
My career has always had social media as a corner stone. I have been asked to speak at five regional marketing conferences about social media planning, trends, and effective content styles. I've worked with numerous companies on achieving their goals through social, and evaluating their work to improve efforts.
Social Media Management for the following:
FEMN FEST, 3/2017-Present
Created and grew the brand through social media, with year-over-year growth of over 300% for all major KPIs
Collaborated with photographers, tourism bureaus, and other regional influencers to create mutually beneficial content and grow our audience reach
Recruited a diverse network of event participants through direct social media outreach: responding to stories, comments on posts, and outreach to influencers of influencers
Vikre Distillery, 9/2017-Present
Utilized Instagram Stories for storytelling that retain viewership
Grew geography of social media followers by targeting locations before & after events and brand visits
Political candidates, 5/2017-10/2018
Won elections through outreach on social media, while working around barriers of ability to use paid ads
Draw Events, 1/2011-1/2017
Grew all brands from the beginning, selling millions of event tickets, and creating an international following for: Tall Ships Los Angeles, Tall Ships Philadelphia, Tall Ships Duluth, Festival of Sail, the World’s Largest Rubber Duck, and more
Directed ticket sales, and fostered environments for educating, and providing customer service through social accounts
FEMN (my freelance business), 2/2017-11/2017
Strategized and executed social media campaigns and annual plans for companies with numerous internal goals, including Northland Special Events, Duluth Balloon Company, Red Herring Lounge, and more
Fostered interactive community environments through participatory social media posts
Provided regular analytical feedback to company owners for evaluation of efforts, showing consistent growth
Duluth Pack, 3/2013-10/2014
Listened to industry trends, and our audience, to develop a new product that went viral on Reddit
Grew web traffic from social media, and referral sales, by 50% year-over-year
Initiated a program for evaluation of social media efforts in correlation with business sales and web analytics
Fostered relationship with largest event venue to get products on A list musicians
Collaborated with style influencers for giveaways
(Click on images below to see the full picture)
Throughout my career I’ve worked on large and small scale projects and gotten substantial coverage for each project while involved. I’ve lived throughout the USA in Los Angeles CA, Portland OR, Philadelphia PA, and Minneapolis MN, and networked with cross-industry professionals to build lasting relationships. My projects have been featured in Snapchat Live, BBC, Time Magazine, LA Times and more.
I’m keenly tuned in to the greater world, and that awareness has translated into successful social media content and press release topics, such as: an open letter I wrote to Rolling Stone in response to an article Marissa Ross wrote that overlooked work of Minnesotans in favor of larger metros, in which I looped in regional influencers (my Mayor). Or when I designed a Roll Top backpack for Duluth Pack due to the industry trends, and it went viral on Reddit. Or when the Feminist Action Collective participated in Tatyana Fazlalizadeh’s international “Stop Telling Women to Smile” wheatpaste public posters. Or countless other moments involving the greater feminist landscape brought to a regional arena.
It’s the classic story: “boy meets girl..” haha just kidding, a different classic story: “it all started with the 2016 US presidential election.”
I was activated by the disturbing reality Hilary Clinton faced: stark gender-based discrimination. I realized the problem with the perception of gender affected even the most privileged. I had to do something. I harnessed the energy of my communities pain and turned it into positive energy: organizing thousands of women in northern Minnesota. Together we formed a nonprofit (Feminist Action Collective (FAC)), and have been organizing for gender equity ever since.
Through FAC, I began helping womxn run for office (and win), creating a community campaign called 50x25 to achieve gender parity in leadership positions by 2025, started numerous event series for feminist education, started a feminist podcast, and formed FEMN FEST, an annual music, art, and education festival featuring only womxn and non-binary folx.
Set strategies for dozens of businesses to achieve wider company goals, and monitor success through pre-set KPIs, from 2009 to Present.
Strategically fusing social media, search marketing, email, guerrilla, traditional marketing, sales work, events, web design, press, analytics and evaluation; from the ideation of goals to solve company problems, to the execution of each tactic.
Most recently, I’ve grown sales up to 80% year-over-year in top markets, for Vikre Distillery, through a fusion of growth in Brand Ambassadors (600%), traditional sales work improvements, events, email, search, and social media.
My first career started with events. The desire to work in the live art scene drew me to an ex-tour director at a transitory phase in their career. Together we grew a brand of festivals around the United States: Los Angeles, Philadelphia, Key West, Duluth. Noticing opportunities to attract broader audiences to our already high-performing “tall ship” events, we coordinated to bring The World’s Largest Rubber Duck to LA. From then on I became the tour coordinator, and marketing director for the Duck. I directed marketing and the coordination of the events.
After the ubiquitous election, I took my talents to combat gender equity. Specifically, the world was speaking about the dramatic underrepresentation of womxn in music festivals. So I created a womxn-only music festival in Minnesota. In its first year, 2017, a national feminist magazine, Tom Tom, called us “one of the most inclusive and welcoming festivals in the country.” In it’s second year, this September, it grew over 300% in every way: attendance, participation, profits, press.
My creative mind enjoys curating obscure music playlists, directing comically compelling photo/video series, and writing. I haven’t yet begun producing much public content, but I am quite proud of my Instagram (@femn_abmli) and Snapchat (abbymlinar) profiles.