Why Porn?

I am marketing porn to change the world.

Porn is watched by 3/4 of us.

People consume it so regularly it’s the 3rd most searched thing on Google. 

People consume it in a unique state of attention that we reserve for no other form of media.

My activist heart & my capitalist mind found the answer to my personal riddle: what is a for-profit venture whose fiscal success directly results in an improvement in gender equity?

Today there is more critique placed on the standards shown in the ads we’re served, the diversity of the films we watch, and the impact our purchasing behavior has on the globe.

Media is changing & so are we.

But 75% of us buy (with our clicks & web visits) & unconsciously learn from our masturbation material without thinking twice. 

& I cannot blame us for it! 

Jenny Holzer “Use What is Dominant in a Culture to Change it Quickly” at Tate Modern

Jenny Holzer “Use What is Dominant in a Culture to Change it Quickly” at Tate Modern

Because, First

Masturbation is mechanical. Like eating became post-WWII. Women went to work & TV diners & fast food came to the rescue. Thank gal for the slow food movement to pull us back to healthy eating. Right now, we’re still busy (trying to cook again) and also wildly lonely. So we opt in for a quick fix & type out the trusty hub dot com & exchange limited energy for a flood of hormones. Because when you’re starving, you’re not pulling out Yelp, and surveying reviews for credibility; you’re reordering your saved Dominos 2 for $6.99. Unless you were one of those nerds who meal prepped frozen soup for the week. Yet.. thawing takes time, & there’s an open bag of chips on the shelf. But a salad would be smart! Psh, a grocery store run is at least $5 & 30 minutes… which coincidentally is the length of the High Maintenance episode I’d rather watch while eating these free chips. 

Second

We’ve evolved toward a path of least resistance. And to get valuable consumer reports, we no longer have to borrow the eponymous magazine from the library. We’re used to the products we ought to buy walking right up with a handshake, introduction, and list of references via sponsored posts in our Instagram feed. Why thank you Everlane, in fact I DO want to buy clothing from a factory with fair labor practices. I am very thankful you found me and then followed me around for a bit so I couldn’t forget about how big my heart is. But sadly, like in politics, the new good guys have fewer resources. 

Third

Speaking of evolution, ever since we stopped sleeping in the same bedroom as our fathers & kids, our sex lives have been private. And as with most private things: mystery, shame, and embarrassment ferment over time (this ABV is now poisonous). Needless to say, word-of-mouth isn’t the TOP awareness method for masturbatory options. The times of discovering used porn mags in a bush (yes, this was a thing) is a thing of the past. And our laziness to research options is less likely due to our shame toward the act itself. Let’s just say I’m not “liking” Dominos on Facebook… but when I’m fucking hungry &, you know, in the mood… I open my private browser & type in the URL.

So fucking hell. What do we expect?

Of course you haven’t “thought twice” about the fact you have unintentionally learned behavior, stereotypes, gender roles, language, etc. etc. etc. through this functional, and important, media.

And, yeah, I kind of flung those side effects at you like a medication ad recommending you consult your doctor. But it is true.. the majority of porn available on the free sites we tend to consume (no kink shaming at all) is rife with problems. Since we live in a desert of sexual education, our only water source is porn. The men who make our porn have a monopoly on everyones sexual-thought construction. And they’re using their unique power to stream: Coca Cola, Pepsi, RC Soda, and the off-brand Cola I forget the name of. I don’t know how Chimamanda Ngozi Adichie would feel of me quoting her in this context, but the “danger of a single story” riddles the porn industry. And, yeah, I might have a cup o' cola every bakers dozen.. but moderation is good for my heart & variety is good for my mind. Anyways… the toxicity of Big Porn is pervasive & perpetuated by our consumption. But a lot of smarter people have written a lot of smart pieces on this.

So like I can’t blame you & I for our habits, I can’t really blame Big Porn either. First, like the alcohol industry, the porn industry was born in the hands of the mafia, and they aren't known for balance. Second, improvement through competition isn’t necessarily possible. Despite the adage “sex sells,” selling sex (talking about adult content, but it transcends) itself is immensely discriminated against by private business & government. 

Which brings me to here:

I, a begrudging capitalist, am using a simple business solution to the problems above: supply & demand. If more people see good content; more people will be interested in good content; more people will consume good content more often; demand shifts; supply shifts; womxn & genderqueer artists, filmmakers, sex tech entrepreneurs (with masturbation material tastier than the microwaved leftover fries you’re consuming from hub dot com) make some money; our collective unconscious begins to unlearn toxicity. We all win! 

What do you think? Want to learn more? Want to help? Send me an email or hit me up on social media. 

A little about me:

My mission is to change the way average humans view gender.

My vision is seeing this happening through a sexual revolution. 

My tool is pornography.

My first goal is to widen the audience of current quality porn makers through marketing. 

My second goal is to strategically alter peoples minds through porn. To use data science, micro targeting, and psychological research to know what content is consumed by my ideal audience (racists, homophobes, sexists), and what sensory tools can be used to shift peoples perspectives, then tailor adapted content to gradually diminish toxicity. 

This is the culmination of my dream to write a brainwashing love song, my quest to form norms & reframe lenses, and of course my plan to contribute to the brewing sexual revolution.

Abigail Mlinar